Shenwan Hongyuan Securities·2026-01-11 11:50Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting the potential for undervalued leading companies with high dividends and stable growth attributes [6]. Core Insights - The home appliance sector is experiencing a mixed performance, with air conditioning sales declining significantly while washing machines show growth in exports. The report emphasizes the importance of leading brands like Midea, Gree, and Haier in navigating market challenges and capitalizing on emerging opportunities [6][36][43]. Summary by Sections Air Conditioning - In November 2025, the air conditioning industry produced 10.577 million units, a year-on-year decrease of 36.70%. Total sales reached 10.492 million units, down 31.80%, with domestic sales at 4.052 million units (down 39.80%) and exports at 6.44 million units (down 25.60%). Midea led the market with a 36.20% share, followed by Gree at 19.50% [2][36][38]. Refrigerators - The refrigerator sector saw a slight overall decline, with production at 8.257 million units (down 3.9%) and sales at 8.0531 million units (down 2.99%). Domestic sales fell to 3.5611 million units (down 15.59%), while exports increased to 4.492 million units (up 10.04%) [2][40][41]. Washing Machines - The washing machine industry reported production of 8.605 million units (up 8.2%) and sales of 8.4619 million units (up 7.61%). Domestic sales were 4.0565 million units (down 5.47%), while exports rose to 4.4054 million units (up 23.31%) [3][43]. Market Performance - The home appliance sector underperformed compared to the broader market, with the sector index rising 2.3% against a 2.8% increase in the CSI 300 index. Key performers included Rongtai Health (up 15.7%) and Yitian Intelligent (up 11.2%), while companies like Lek Electric and Feike Electric faced declines [5][9]. Industry Dynamics - Notable developments include Stone Technology's CES debut of the G-Rover robot vacuum, showcasing advanced cleaning capabilities, and Kaineng Health's acquisition of subsidiaries from Yuaneng Group for 204 million yuan [5][12][13]. Investment Themes - The report identifies three main investment themes: 1. Leading white and black appliance companies with low valuations and high dividends. 2. Upstream core component manufacturers diversifying into robotics and new tech sectors. 3. Strong demand in emerging markets for home appliances, driven by favorable trade conditions [6].