Orient Securities·2026-01-11 12:11Investment Rating - The industry investment rating is "Positive" (maintained) [5] Core Insights - The report highlights that GEO represents a new form of content marketing reshaped by AI, differing from traditional SEO by focusing on enhancing "AI visibility" in chatbot and AI search overview products [8] - The report emphasizes that companies that first adopt GEO strategies are likely to establish a technological and data validation loop, gaining insights into large model citation logic and accumulating valuable data feedback [8] - The report notes the differences in content ecosystems between overseas and domestic markets, suggesting that domestic players may have an advantage in GEO due to their extensive operational data and marketing content experience [8] Summary by Sections Industry Overview - The report discusses the emergence of AI-driven traffic entry points, creating new marketing channel opportunities [2] - It identifies the growing importance of AI platforms as essential marketing battlegrounds for advertisers [8] Investment Recommendations and Targets - Companies that are early adopters of GEO are recommended as potential investment targets, including BlueFocus (300058, not rated), Yidian Tianxia (301171, not rated), and Gravity Media (603598, not rated) [8] - Companies with substantial operational data and marketing content experience are also highlighted, including Worth Buying (300785, Buy), Qingmu Technology (301110, not rated), and Yiwang Yichuang (300792, not rated) [8]