国补落地，关注CES新品催化

Investment Rating - The report maintains an "Overweight" rating for the home appliance industry [4][56] Core Views - The home appliance industry has shown a weekly increase of +2.34%, ranking 25th among its peers, while the CSI 300 index decreased by -0.08% [5][11] - The industry is experiencing a shift from incremental competition to stock integration, with a focus on efficiency optimization, product innovation, and technological upgrades [9][56] - The current price-to-earnings (P/E) ratio for the home appliance industry is 15.65, ranking 25th among 31 industries, indicating a relatively low valuation compared to the CSI 300 index [7][28] Summary by Sections Industry Performance - The home appliance sector's performance over the past month shows a +2.34% increase, with notable sub-sectors such as home appliance components III (+4.11%), other black appliances (+3.99%), and kitchen appliances (+3.84%) leading the gains [5][19] Policy and Market Trends - The national subsidy program has been streamlined to focus on six categories of appliances, with a subsidy of 15% of the product price and clear caps on subsidies for energy-efficient products [7][9] - The 2026 CES highlighted trends in AI integration, display technology innovations, and scenario-based applications in new appliance products [8] Investment Recommendations - The report suggests focusing on three main lines for investment: 1. Companies with solid market positions and high dividend yields in the white goods sector [9][56] 2. Companies that can leverage new products and technologies to explore new demands or expand into new markets [9][56] 3. Opportunities arising from the "trade-in" policy and upgrades in AI and smart home technologies [9][56]