ZHESHANG SECURITIES·2026-01-12 05:19Investment Rating - Industry rating: Positive (maintained) [1] Core Insights - AI applications are leading the way, with a focus on Generative Engine Optimization (GEO) and AI animated dramas. The generative engine optimization is evolving from a technical concept to a marketing necessity, while AI animated dramas represent an innovative form of AIGC in the content domain. ByteDance's sponsorship of the Spring Festival Gala is expected to catalyze the AI animated drama sector [5] - The GEO market in China began in the second half of 2025, with service models still undefined, making it difficult to provide clear gross margin estimates. The main commercialization path for GEO focuses on meeting marketing needs to enhance AI recommendation rates, charging based on keywords and AI recommendation duration [5] - The investment suggestion emphasizes continued attention to GEO (companies like BlueFocus, Gravity Media, Leo Group, Zhejiang Wenlian, Yidian Tianxia, Borui Communication, Visual China, and Jiuxi Software) and AI animated dramas (including companies like Huanrui Century, Rongxin Culture, Zhongwen Online, Kunlun Wanwei, and Zhangyue Technology) as thematic investment opportunities [5]