期待更优力度的政策
Orient Securities·2026-01-12 06:44

Investment Rating - The report maintains a "Positive" investment rating for the real estate industry, indicating an expectation of returns exceeding the market benchmark by more than 5% over the next 12 months [8]. Core Insights - The report emphasizes that the quantity of real estate policies is less important than their effectiveness, highlighting the need for significant policy measures such as interest rate cuts and direct financial support for struggling enterprises and residents [3][4]. - It notes a shift in policy logic from "gradual control" to "precise and immediate action," which is expected to enhance market confidence and stabilize expectations in the real estate sector [5]. - The report anticipates a more robust policy combination by 2026, aligning with the urgency expressed in recent publications to stabilize the real estate market [4][5]. Market Overview - In the second week, the real estate sector index outperformed the CSI 300 index, with a weekly increase of 4.7%, resulting in a relative return of 1.9% compared to the CSI 300 [6]. - New home sales in 30 cities decreased by 57% compared to the previous week, while second-hand home sales increased by 21% [6]. Investment Recommendations - The report suggests focusing on three categories of assets likely to yield excess returns: 1. Quality developers with low historical burdens and strong sales growth expectations [7]. 2. Commercial real estate operators, particularly shopping centers that can maintain growth in a slowing economy [7]. 3. Real estate brokerage platforms that benefit from scale and brand advantages, which can leverage policy improvements or market recovery for significant performance upside [7].