NORTHEAST SECURITIES·2026-01-12 08:22Investment Rating - The report rates the industry as "Outperforming the Market" [4] Core Insights - The probiotic market in China is expected to exceed 140 billion CNY by 2025, with a CAGR of 12.4% from 2019 to 2024 [11][12] - The second-generation probiotics, such as AKK strains, show significant advantages over first-generation probiotics, which are primarily preventive and transient [12][13] - The competitive landscape indicates that leading brands are facing pressure, while second and third-tier brands are rising, particularly through online channels [15][20] Summary by Sections Probiotic Market Overview - The C-end probiotic market in China is projected to grow from 647.7 billion CNY in 2018 to 1188.5 billion CNY in 2023, with a CAGR of 12.4% [11] - The gastrointestinal probiotic market is expected to reach 310 billion CNY by 2024, with a CAGR of 12% from 2019 to 2024 [11] Competitive Landscape - Leading brands like WonderLab and Life Space have seen a slight decline in market share, with WonderLab's GMV on Tmall and Douyin at 1.36 billion CNY in 2025, down 4.5% year-on-year [15] - Second and third-tier brands, such as Jiangzhong and Purmeo, have gained market share, increasing by over 2% [15] - The product offerings are evolving from basic probiotics to "probiotic+" series, indicating a shift towards more complex formulations [20] Investment Recommendations - The report recommends companies with strong organizational structures and management capabilities in the beauty care sector, such as Maogeping and Shangmei [28] - In the gold and jewelry sector, it suggests focusing on brands with strong pricing power and craftsmanship, recommending Laopu Gold and Chaohongji [28] - For the cross-border e-commerce sector, it highlights the potential of companies like Xiaoshangpin City and Jiaodian Technology due to easing trade conflicts and AI integration [28]