Group 1 - The "Healthy China" strategy is driving an increase in residents' health literacy, with a projected level of 31.87% by 2024, up 2.17 percentage points from 2023 [6][10][11] - The silver economy is expected to exceed 9 trillion yuan by 2025, accounting for 6% of GDP, and reach 30 trillion yuan by 2035, indicating significant growth potential [6][11] - The Z generation has integrated health into their fixed living expenses, with 47.0% of young people frequently purchasing health products/services, leading to a high penetration rate of 84.3% in health consumption [19][21][22] Group 2 - The nutritional functional food market in China is projected to reach 233.1 billion yuan in 2024, with an annual compound growth rate (CAGR) of 8.5% expected from 2024 to 2029 [28][38] - The market for special medical foods is expected to grow at a CAGR of 26% from 2019 to 2024, with the market size increasing from 7.3 billion yuan in 2019 to 23.2 billion yuan in 2024 [28][15] - The konjac food market has shown a CAGR of 20% from 2014 to 2023, with consumption trends on the rise, particularly among younger demographics [28][39] Group 3 - The nutritional functional food industry is characterized by a diverse range of subcategories, including weight management, sports nutrition, beauty nutrition, gut health, healthy snacks, and basic nutrition, with sports nutrition being the fastest-growing segment [30][39] - The contract manufacturing market for nutritional functional foods is expected to grow from 25.3 billion yuan in 2024 to 44.1 billion yuan by 2029, with a CAGR of 11.8% [42][38] - The health snack segment is the largest application scenario within the nutritional functional food market, projected to reach 97.1 billion yuan in 2024 [38][41] Group 4 - Companies like Kangbiter, a leading brand in sports nutrition, and Hengmei Health, a contract manufacturer of nutritional functional foods, are positioned to benefit from the growing health consumption trend [28][46][48] - The nutritional functional food industry is experiencing rapid development, with increasing competition among brands and a focus on product innovation to meet diverse consumer demands [30][38] - The overall market for nutritional health foods is expected to reach 522.3 billion yuan in 2024, with a forecasted growth to 720.3 billion yuan by 2029, driven by rising consumer health awareness and regulatory improvements [30][34]
北交所新消费产业研究系列（四）：政策与需求共振，健康食品迈向精准与日常