智能眼镜行业跟踪报告：智能眼镜：多厂商发力，走向规模化应用

Investment Rating - The report assigns an "Overweight" rating for the smart glasses industry [4]. Core Insights - The CES 2026 event highlighted the integration of AI with hardware, indicating a shift towards "Physical AI" [2][5]. - The smart glasses sector is experiencing rapid growth, with global shipments increasing by 110% year-on-year in the first half of 2025 [17]. - The inclusion of smart glasses in national subsidy policies is expected to drive further growth [21]. Summary by Sections Industry Overview - The CES 2026 showcased approximately 4,300 exhibitors from over 160 countries, with 942 Chinese exhibitors, representing 22% of total participants [5]. - Major Chinese brands like Thunderbird Innovation and Rokid are making significant advancements in smart glasses technology [5][6]. Product Developments - Thunderbird Innovation launched the X3 Pro Project eSIM, enabling independent communication capabilities [5]. - Rokid introduced the Rokid Style, weighing only 38.5g, featuring an open AI ecosystem [6]. - ByteDance's "Doubao" AI glasses are set to enter the market, with various configurations planned for release [9]. Market Trends - The trend towards lightweight designs is evident, with many products now weighing between 30-50g [15]. - AI glasses are evolving into independent smart devices capable of complex functions like communication and AI processing [15]. - The market is seeing a shift from basic audio glasses to more advanced AI-integrated models, with AI glasses' shipment share rising from 46% to 78% [17]. Investment Recommendations - The report recommends investing in companies such as Kangnait Optical, Doctor Glasses, and Aishide, with Tianyin Holdings also mentioned as a relevant target [21][24].