申万宏源证券晨会报告-20260113

Core Insights - The report highlights the significant growth potential in AI applications within the internet media sector, driven by both industry developments and market dynamics, including a surge in A-share trading volume and increased risk appetite among investors [2][11] - The service industry in China is evolving, integrating technology to enhance productivity and competitiveness, with government policies aimed at expanding service consumption and fostering innovation across various sectors [3][12] Summary by Sections AI Applications in Internet Media - The report identifies key drivers for AI application trends, including OpenAI's initiatives in advertising and health assistant technologies, and the growth of domestic AI user bases [2][11] - A-share media companies are advised to focus on marginal changes in the industry and to be mindful of market rotation, particularly in marketing and e-commerce services [2][11] - Specific recommendations include investing in companies like BlueFocus and 37 Interactive Entertainment, which are positioned to benefit from AI-driven changes in marketing and gaming sectors [2][11] Hong Kong Internet Sector - The report emphasizes the importance of fundamental analysis and valuation flexibility in identifying opportunities within the Hong Kong internet sector, particularly those that could become major AI application gateways [3][11] - The anticipated upgrade of AI assistants to agents is expected to reshape traffic patterns and monetization strategies in the sector [3][11] Service Industry Development - The report outlines the integration of technology in the service industry, highlighting sectors such as financial technology, healthcare, and cross-border retail as areas of significant growth potential [3][12] - Investment focus areas include productive services, lifestyle services, and emerging service sectors, with an emphasis on the fusion of traditional industries with new technologies [4][12] Emerging Service Sectors - The report notes the rapid development of AI technologies and their applications, particularly in programming and healthcare, which are expected to drive new productivity paradigms [13] - Cross-border e-commerce is highlighted as a new growth driver, leveraging China's supply chain advantages and supported by favorable policies [13]