Guoxin Securities·2026-01-14 13:27Group 1: Market Overview - In December 2025, the media sector (Shenwan Media Index) declined by 1.60%, underperforming the CSI 300 Index by 3.88 percentage points, ranking 25th among 31 industries [4][18][23]. - The current TTM-PE for the Shenwan Media Index is 45.8x, which is at the 69.7th percentile over the past five years, indicating a relatively high valuation [4][23][27]. - Notable stock performances in December included gains from Sanrenxing (30%), Baina Qiancheng (25%), and Guangxi Guangdian (19%), while ST Fanli and Zhejiang Wenlian saw declines of 20% and 19% respectively [4][28][29]. Group 2: Gaming Sector - In December 2025, a total of 144 domestic games and 3 imported games were approved, with a cumulative issuance of 1,772 game licenses in 2025, representing a year-on-year increase of 25.1% [4][38]. - The Chinese gaming market is projected to generate revenues of 350.79 billion yuan in 2025, reflecting a growth of 7.7%, with mobile and client games expected to reach 257.1 billion and 78.2 billion yuan respectively, growing by 7.9% and 15.0% [4][39][46]. - The self-developed games' overseas revenue is expected to reach 20.5 billion USD in 2025, with a year-on-year growth of 10.2% [4][49]. Group 3: Film and Television Sector - The total box office in December 2025 reached 3.712 billion yuan, a significant increase of 58.0% year-on-year, primarily driven by the success of "Zootopia 2" [4][59]. - The top five films in December by box office included "Zootopia 2" (2.097 billion yuan), "Avatar 3" (774 million yuan), and "The Amazing Heist 3" (380 million yuan) [4][66]. - In the drama market, "The Big Businessman" led with 754 million views, followed by "Old Uncle" and "Tang Dynasty Mystery" with 667 million and 567 million views respectively [4][75]. Group 4: AI Applications - The global GEO market is expected to reach 24 billion USD by 2026 and 100 billion USD by 2030, with the domestic market projected to reach 11.1 billion yuan by 2026 [6]. - GEO is reshaping the flow of traffic and content service ecosystems, transitioning from "list links" to "direct answers," which compresses intermediary value and amplifies the value of content sources [6][7]. - The application of AI is anticipated to enhance the overall valuation of the sector, with a focus on gaming and publishing industries benefiting from strong new product cycles [7].