Three Squirrels(SZ:300783)2026-01-14 14:07Investment Rating - The report indicates a positive investment outlook for the baby snack industry, highlighting strong growth potential and market expansion opportunities. Core Insights - The baby snack market is experiencing steady growth, with China's market size projected to increase from 36.53 billion yuan in 2019 to 55.91 billion yuan in 2024, and further to 61.96 billion yuan by 2025, reflecting a robust growth trend [9][12]. - The demand for milk-flavored snacks is high, driven by parents' preferences for nutritious options that aid in their children's development, while there is a notable supply gap in high-calcium products [13]. - Safety and nutrition are the primary concerns for parents when purchasing baby snacks, with over 60% worried about unsuitable additives and nearly 50% concerned about nutritional value [16][19]. - Online platforms, particularly JD and Taobao, are the main purchasing channels for baby snacks, with a significant trend towards price comparison and promotional strategies among consumers [20][21]. Market Overview - The global baby snack market is expanding, with China's share steadily increasing due to rising parental awareness and improved living standards [9][11]. - The average price of baby snacks has been declining, with Tmall's average price dropping from 38.6 yuan to 21.3 yuan, a decrease of 44.8%, indicating a shift towards volume-driven sales strategies [23][24]. - Tmall's market share is decreasing, while Douyin is experiencing significant growth, with a 20.1% increase in sales for baby snacks, highlighting a shift in consumer purchasing behavior [25][31]. Product Segmentation - The report identifies key product categories within the baby snack market, including biscuits, puffs, and meat products, with baby biscuits showing a notable growth rate of 18% in sales [27][29]. - Douyin's product categories are showing strong growth, particularly in fruit strips and meat sausages, with some products experiencing explosive growth rates [31][33]. Brand Performance - The leading brand in the market is Xiao Lu Lan Lan, which holds a significant market share on both Tmall and Douyin, with a notable growth rate on Douyin [35]. - The report highlights the competitive landscape, noting that while Tmall has a higher concentration of top brands, Douyin's market is more fragmented with a diverse range of emerging brands [35][36].