传媒行业人工智能专题：从“生产力”到“变现力”，GEO重构流量入口与AI商业化拐点

Investment Rating - The report maintains an "Outperform" rating for the media industry [2] Core Insights - AI is reshaping user entry points and the distribution of internet traffic, marking a transition from traditional search engines to generative search engine optimization (GEO) [4] - The commercialization of AI in China is accelerating, with a significant trust level of 80% among consumers, which is higher than in the US (35%) and Europe (40%) [5] - The content industry is evolving with AI-generated content (AIGC) not only reducing costs but also creating new supply [6] Summary by Sections AI Reshaping Entry Points - AI is transforming user interaction from keyword-based searches to natural language queries, significantly shortening the information retrieval process [4][11] - The shift to AI-driven search is leading to a "zero-click" trend, where users can satisfy their information needs without navigating away from the AI interface [4] Commercialization Acceleration - By 2026, the global GEO market is projected to reach $24 billion, with the domestic market expected to hit 11.1 billion yuan, indicating exponential growth [5][52] - Marketing service providers are evolving to leverage AI technologies, focusing on optimizing data structures and enhancing brand visibility in AI models [5] Content Industry Upgrade - AI is enabling full-process production in video content, significantly lowering production costs and expanding audience demographics [6] - The gaming industry is also seeing AI applications enhance user engagement through intelligent non-player characters (NPCs) [6] Investment Recommendations - The report suggests focusing on the GEO direction, particularly in marketing services and high-quality content, while also considering potential rebounds in content sectors like film and gaming [7]