Industry Trends - Goldman Sachs' "2025 Global E-commerce Handbook" suggests Chinese sellers focus on ASEAN, Latin America, and the EU, as global e-commerce growth slows[1] - China's direct investment in South Africa is projected to reach $13.21 billion in 2024, shifting from traditional infrastructure to consumer goods and renewable energy[1] - Chinese automotive global market share is expected to reach 38%, with overseas sales potentially hitting 15%-20% by 2030[1] - By 2025, China's outbound model is expected to shift from single-point sales to systematic capability output, enhancing user shopping experiences[1] Top Brand News - Genki Forest has entered over 40 countries, emphasizing brand value and cultural attitudes rather than low prices[10] - Sweet Tea has opened over 200 overseas stores in two years, focusing on balancing global standards with local operations[11] - INTO YOU's overseas sales have surpassed 150 million yuan, marking a shift from product output to brand output in the beauty sector[12] - Xiangpiaopiao plans to invest $38 million in Thailand to expand in Southeast Asia amid declining domestic revenue[14]
跨境出海周度市场观察-20260118
Ai Rui Zi Xun·2026-01-18 05:06