食品饮料行业周报 2026年第3期:茅台市场化转型,消费触底反弹可期-20260118
GUOTAI HAITONG SECURITIES·2026-01-18 05:56

Investment Rating - The report assigns an "Overweight" rating for the food and beverage industry, indicating a positive outlook compared to the market benchmark [5][23]. Core Insights - The December CPI growth rate has accelerated, suggesting a potential recovery in consumer spending, particularly in the food and beverage sector. The report emphasizes the importance of supply chain recovery and the valuation flexibility of consumer goods [3][9]. - The report highlights the rapid advancement of the product matrix for Moutai, which is leading market reforms [3][10]. Summary by Sections Investment Recommendations - The report suggests focusing on companies with price elasticity, including Guizhou Moutai, Wuliangye, and Luzhou Laojiao. It also identifies potential recovery stocks such as Yingjia Gongjiu and Gujing Gongjiu [8]. - Beverage companies like Dongpeng Beverage and Nongfu Spring are recommended due to favorable market conditions. Additionally, low-valuation, high-dividend stocks such as China Foods and Master Kong are highlighted [8]. - For snacks and food raw materials, companies like Bailong Chuangyuan and Yanjinpuzi are recommended. Beer stocks such as Yanjing Beer and Qingdao Beer are also suggested [8]. - The report notes that the condiment sector is stable, with a recovery expected in the catering supply chain, recommending companies like Qianhe Flavor Industry and Haidilao [8]. White Spirits - Moutai's market-oriented transformation has been officially implemented, focusing on product system, operational model, channel layout, and pricing mechanism. The company aims to enhance consumer engagement and adjust pricing to market conditions [10][12]. - The report indicates that Moutai's recent market actions are expected to stimulate demand and improve sales performance [10][12]. Consumer Goods - The catering supply chain is expected to recover, with leading companies showing positive signals. The report notes that the competition in the catering industry is stabilizing, which may lead to improved market conditions [13]. - Dongpeng Beverage is projected to achieve significant revenue growth in 2025, driven by category expansion and strategic management [14]. Profit Forecast and Valuation - The report provides a detailed profit forecast and valuation for key companies, indicating a generally positive outlook for the food and beverage sector, with many companies rated as "Overweight" [16][17].