YONGHUI SUPERSTORES(SH:601933) SINOLINK SECURITIES·2026-01-18 08:28Investment Rating - The industry investment rating is "Buy" (maintained) [1] Core Insights - AI is identified as a core driver for activating new consumption growth points, aligning with policy directions and deeply penetrating consumer applications. It is seen as a key engine for expanding domestic demand under the dual drive of policy and market forces [2][12] - The State Council's meeting on January 16 emphasized the need to continue deepening consumption-boosting actions, highlighting the importance of integrating various policies to enhance residents' consumption motivation and support the development of new service consumption growth points [2][13] Industry Data Tracking - Online platforms: According to Guojin Digital Future Lab, the overall GMV of Tmall and JD.com in the fourth week of December increased by 49% year-on-year. The top five categories in terms of growth were books and audio-visual products, automobiles and bicycles, watches, toys, and shoes and bags [3][14] - Duty-free shopping: Data from the General Administration of Customs on January 14 indicated that from December 18 to January 10, the number of duty-free shoppers reached 585,000, with a total spending of 3.89 billion yuan, representing year-on-year growth of 32.4% and 49.6% respectively [3][14] Market Review - In the week from January 12 to January 16, the Shanghai Composite Index, Shenzhen Component Index, CSI 300, Hang Seng Index, and Hang Seng Tech Index changed by -0.45%, +1.14%, -0.57%, +2.34%, and +2.37% respectively. The retail trade sector (Shenwan) saw a decline of 1.47%, ranking fourth among nine major consumption sectors [4][18] - Notable stock performances included Xinhua Department Store, Yiwang Yichuang, Sanjiang Shopping, Wukuang Development, and Jihong Co., which saw significant gains, while Dongbai Group, Baida Group, Central Mall, Cuiwei Co., and Yonghui Supermarket experienced declines [4][18] Investment Recommendations - For offline retail, it is suggested to focus on Yonghui Supermarket, which is adopting a model similar to that of Pang Donglai, emphasizing a selective retail approach that has the potential for long-term growth in the post-consumption era [6][26] - In the cross-border e-commerce sector, it is recommended to pay attention to leading brands with strong brand influence and product differentiation, as they are expected to show resilience in performance [6][27] - In the gold and jewelry sector, companies like Laoputang and Chaohongji are highlighted for their potential growth driven by high gold prices and product optimization strategies [6][27] - For online retail, Meituan is viewed positively due to its established user base and competitive advantages in delivery logistics [6][27] - China Duty Free Group is recommended as a key focus due to its leading position in the duty-free industry and the expected recovery in high-end consumption [6][27]