KAIYUAN SECURITIES·2026-01-18 10:10Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The food and beverage index declined by 2.1% from January 12 to January 16, ranking 22nd among 28 sectors, underperforming the CSI 300 by approximately 1.5 percentage points. Other food (+0.0%), other alcoholic beverages (-0.2%), and health products (-0.7%) performed relatively better [3][11] - Kweichow Moutai has announced a market-oriented operation plan for 2026, establishing a pyramid product structure to meet diverse consumer needs. The plan emphasizes a multi-dimensional operational model that integrates online and offline channels, enhancing consumer engagement and optimizing distribution [3][11] - The core of the reform focuses on optimizing channels and pricing mechanisms, aiming to create a collaborative ecosystem between direct and social channels, ensuring supply rhythm, and establishing a dynamic pricing system based on market demand [3][11] Summary by Sections Market Performance - The food and beverage sector underperformed the market, with a 2.1% decline, ranking 22nd out of 28 sectors. Other food, other alcoholic beverages, and health products showed relatively better performance [11][13] Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder fell by 10.4% year-on-year, while fresh milk prices dropped by 3.2% year-on-year [16][19] Alcohol Industry Data - Kweichow Moutai has adjusted the contract prices for several products, including a significant reduction for its premium offerings. The contract price for aged Moutai has been set at 3,409 yuan per bottle, down from 5,399 yuan [39] Company Recommendations - Recommended companies include Kweichow Moutai, Shanxi Fenjiu, Ximai Food, Weilong, and Ganyuan Food, with a focus on their growth potential and market strategies for 2026 [5][44]