Monster(US:MNST) Haitong Securities International·2026-01-18 14:56Investment Rating - The report maintains a "Neutral" rating for Monster Beverage Corp (MNST US) with a current price of $77.91 and a target price of $71.64 [2][5]. Core Insights - The company is set to launch its largest innovation pipeline in 2026, which includes new product lines targeting women, juice and functional beverages, and multiple zero-sugar products [3][12]. - International revenue and profit contributions have reached record highs, with international revenue growing 23% year-over-year in Q3 2025, now accounting for 43% of total revenue [4][13]. - A new pricing strategy implemented in the U.S. market is expected to enhance profit margins with limited negative impact on sales volume [14]. Financial Performance Summary - Revenue projections for 2025-2027 are $8.16 billion, $8.75 billion, and $9.45 billion, respectively, with growth rates of 9%, 7%, and 8% [2][10]. - Net profit is forecasted to be $2.11 billion, $2.34 billion, and $2.56 billion for the same period, reflecting growth rates of 15.6%, 10.9%, and 9.3% [5][15]. - The diluted EPS is expected to increase from $2.14 in 2025 to $2.63 in 2027 [2][10]. Market Expansion Strategy - The company is enhancing its distribution partnership with Coca-Cola to penetrate new channels such as foodservice and universities, particularly in EMEA, Asia-Pacific, and Latin America [4][13]. - The affordable energy drink line, represented by brands like Predator and Fury, is targeting lower-income markets and has expanded to 36 markets [4][13].