国泰海通晨报-20260119
GUOTAI HAITONG SECURITIES·2026-01-19 01:37

Group 1: Strategy Research - The trading heat of hot themes has reached a historical high, with strong performance in semiconductor advanced packaging and equipment themes, while the commercial aerospace theme has cooled down. The average daily transaction amount for hot themes reached 1.436 billion yuan, with an average turnover rate of 5.9% [2][3] - The report emphasizes the importance of focusing on low-level technology sectors with strong demand support and concentrated industrial catalysts, particularly in domestic computing power, new power grids, robotics, and domestic consumption [3][4] Group 2: Computing Industry Research - The transition from traditional SEO to Generative Engine Optimization (GEO) is highlighted, where AI search shifts from "list clicks" to "direct answers," reducing the marginal utility of traditional SEO. GEO is becoming a new marketing paradigm, with a market space expected to reach "tens of billions of dollars" [8][9] - The market space for GEO is projected to grow significantly, with estimates of approximately 2.9 billion yuan in 2025 and around 24 billion yuan by 2030, reflecting a CAGR of about 52.4% from 2025 to 2030 [9][10] Group 3: Cosmetics Industry Research - The widespread adoption of AI recommendations is expected to catalyze the explosion of GEO, fundamentally changing the flow distribution in marketing. E-commerce operators are likely to benefit first, and brands that actively transform are expected to stand out in the long term [11][12] - The report recommends several companies that are well-positioned to leverage the changes brought by GEO, including 若羽臣, 壹网壹创, and 水羊股份 [11][12]