林清轩：以油养肤开创者，产品渠道拓展加速-20260119

Investment Rating - The report assigns an "Accumulate" rating to the company [6][11]. Core Viewpoints - The company has established itself in the high-end skincare market, pioneering the oil-based skincare segment. It is expected to experience rapid growth driven by its flagship products and ongoing expansion in both online and offline channels [2][11]. Financial Summary - The company is projected to achieve total revenue of RMB 805 million in 2023, increasing to RMB 4.274 billion by 2027, reflecting a compound annual growth rate (CAGR) of 27.3% [4]. - Net profit is expected to grow from RMB 85 million in 2023 to RMB 767 million by 2027, with a significant increase of 121.1% in 2024 [4]. - The company’s price-to-earnings (PE) ratio is projected to decrease from 27.93 in 2025 to 13.98 in 2027, indicating improving valuation metrics [4]. Company Overview - The company has been deeply involved in the oil-based skincare segment for many years, showcasing strong growth and profitability. It was founded in 2003 and has evolved its product offerings to focus on high-end anti-aging solutions [23][11]. - The flagship product, Camellia Oil, has been a market leader in the facial oil category for 11 consecutive years, demonstrating its effectiveness and market acceptance [11][23]. Industry Insights - The oil-based skincare segment is experiencing high demand, with the market for facial oils expected to reach RMB 5.3 billion in 2024, growing at a rate of 43% year-on-year [45][48]. - The overall anti-aging skincare market is projected to reach RMB 119.9 billion in 2024, with a growth rate of 11% [45][46]. Growth Drivers - The company is leveraging social media platforms like Douyin to drive sales of its flagship products, with online revenue expected to grow significantly [11][35]. - The expansion of offline retail channels is also anticipated to contribute to revenue growth, with over 554 stores established by mid-2025 [11][35].