Yin He Zheng Quan·2026-01-19 08:09Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1] Core Insights - The real estate industry is experiencing a decline in sales area, with a total of 880 million square meters sold in 2025, representing a year-on-year decrease of 8.7% [5][9] - In December 2025, the monthly sales area increased by 39.88% month-on-month but decreased by 15.60% year-on-year [5] - The total sales revenue for 2025 was 839.37 billion yuan, down 12.60% year-on-year, with December's sales revenue at 88.07 billion yuan, reflecting a month-on-month increase of 44.09% but a year-on-year decrease of 23.60% [5] - The average sales price for the year was 9,527 yuan per square meter, down 0.20% month-on-month and 4.27% year-on-year [5] - The report anticipates improvements in market expectations due to policy support and effective supply management [5] Sales Summary - National sales area for 2025 was 880 million square meters, with a year-on-year decline of 8.7% [5] - December 2025 saw a monthly sales area of 93.99 million square meters, a month-on-month increase of 39.88% but a year-on-year decrease of 15.60% [5] - The average sales price in December was 9,370 yuan per square meter, reflecting a month-on-month increase of 3.01% but a year-on-year decrease of 9.48% [5] Investment Summary - Total real estate development investment for 2025 was 827.88 billion yuan, down 17.20% year-on-year [13] - December 2025's monthly development investment was 41.97 billion yuan, showing a month-on-month decrease of 16.53% and a year-on-year decrease of 35.79% [13] - New construction area for 2025 was 58.77 million square meters, down 20.40% year-on-year, with December's new construction area at 5.313 million square meters, a month-on-month increase of 20.89% [16] - The total completed area for 2025 was 60.348 million square meters, down 18.10% year-on-year, with December's completed area at 20.894 million square meters, reflecting a significant month-on-month increase of 354.92% [18] Funding Summary - Total funds received by real estate companies in 2025 amounted to 931.17 billion yuan, down 13.40% year-on-year [22] - Domestic loans accounted for 140.94 billion yuan, down 7.3% year-on-year [22] - Self-raised funds totaled 331.49 billion yuan, down 12.20% year-on-year, while deposits and prepayments were 280.89 billion yuan, down 16.20% year-on-year [22] Investment Recommendations - The report highlights several companies with strong operational management and financial advantages, including China Merchants Shekou, Poly Developments, and Longfor Group, among others [39] - It suggests focusing on quality developers like Greentown China and China Overseas Development, as well as property management leaders like Greentown Service [39]