Zhong Guo Yin He Zheng Quan·2026-01-19 08:24Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1] Core Viewpoints - The real estate industry is experiencing a decline in sales area, with a total of 880 million square meters sold in 2025, representing a year-on-year decrease of 8.7% [5][9] - In December 2025, the monthly sales area was 93.99 million square meters, showing a month-on-month increase of 39.88% but a year-on-year decrease of 15.60% [5] - The total sales revenue for 2025 was 839.37 billion yuan, down 12.60% year-on-year, with December's sales revenue at 88.07 billion yuan, reflecting a month-on-month increase of 44.09% but a year-on-year decrease of 23.60% [5] - The average sales price for the year was 9,527 yuan per square meter, down 0.20% month-on-month and 4.27% year-on-year [5] - The report anticipates improvements in market expectations due to policy support and effective supply management [5] Sales Summary - The total sales area for 2025 was 880 million square meters, with a year-on-year decline of 8.7% [5] - December 2025 saw a monthly sales area of 93.99 million square meters, a month-on-month increase of 39.88% but a year-on-year decrease of 15.60% [5] - The total sales revenue for 2025 was 839.37 billion yuan, with December's revenue at 88.07 billion yuan [5][9] Investment Summary - The total real estate development investment for 2025 was 827.88 billion yuan, down 17.20% year-on-year [13] - In December 2025, the monthly development investment was 41.97 billion yuan, reflecting a month-on-month decrease of 16.53% and a year-on-year decrease of 35.79% [13] - New construction area for 2025 was 58.77 million square meters, down 20.40% year-on-year, with December's new construction area at 5.313 million square meters [16] Funding Summary - Total funding for real estate companies in 2025 was 931.17 billion yuan, down 13.40% year-on-year [22] - Domestic loans accounted for 140.94 billion yuan, a decrease of 7.3% year-on-year [22] - Self-raised funds totaled 331.49 billion yuan, down 12.20% year-on-year, while prepayments and deposits were 280.89 billion yuan, down 16.20% year-on-year [22] Investment Recommendations - The report highlights several companies with strong operational management and financial advantages, including China Merchants Shekou, Poly Developments, and Longfor Group, among others [39] - It suggests focusing on quality developers like Greentown China and China Overseas Development, as well as property management leaders like Greentown Service [39]