房地产行业点评报告:销售延续调整态势,期待政策显效与市场筑底
KAIYUAN SECURITIES·2026-01-19 09:11

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The real estate market has shown a significant decline in sales, with a year-on-year decrease in sales area of 8.7% and sales amount down by 12.6% for the year 2025 [4][13] - The trend of "price for volume" is evident, with the average selling price of commercial housing dropping by 4.3% year-on-year [4][13] - New construction area has decreased for four consecutive years, with a decline of 20.4% in 2025 [5][20] - The total investment in real estate development has also seen a significant drop of 17.2% year-on-year [6][24] - The cash flow pressure on real estate companies remains high, with a 13.4% year-on-year decrease in funds available to developers [6][26] Summary by Sections Sales Data - In 2025, the total sales area of commercial housing was 881 million square meters, with a year-on-year decline of 8.7% [4][13] - The sales amount reached 8.39 trillion yuan, down 12.6% year-on-year [4][13] - December 2025 saw a sharp decline in sales area and amount, with year-on-year decreases of 15.6% and 23.6%, respectively [4][13] Construction Data - The new construction area for 2025 was 588 million square meters, reflecting a 20.4% decrease [5][20] - The completion area was 603 million square meters, down 18.1% year-on-year [5][20] Investment Data - Real estate development investment totaled 8.28 trillion yuan in 2025, a decrease of 17.2% [6][24] - The funds available to real estate developers were 9.31 trillion yuan, down 13.4% year-on-year [6][26] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Overseas Development, and China Resources Land [7][34] - Companies benefiting from both residential and commercial real estate recovery are also highlighted, such as Longfor Group and New City Holdings [7][34] - Quality property management firms with strong service standards are recommended, including China Resources Mixc Life and Greentown Service [7][34]