需求分层、细分赛道与产业图景：Z世代理财市场结构性机遇

Group 1 - The report highlights the structural opportunities in the Z generation wealth management market, emphasizing the importance of intergenerational marketing and the role of parents as financial influencers [2][14][15] - It suggests that over 80% of young individuals discuss financial topics in social settings, indicating that social-driven financial channels are crucial for engagement and growth [2][14] - The report notes a significant gap in financial education and practical skills among the Z generation, with nearly 60% achieving annual returns below 4%, highlighting the need for AI-enabled financial tools and educational applications [2][15][19] Group 2 - The Z generation shows a strong desire for financial independence, with over 90% of individuals aged 18-24 aiming to achieve retirement financial goals before the age of 50 [7][19] - There is a notable gender disparity in investment behaviors, with 31.80% of males participating in stock investments compared to 19.76% of females, reflecting differing risk appetites [8][19] - The report identifies the rise of the creator economy as a new pathway for financial independence, with 57% of the Z generation monetizing their skills or content online [15][19] Group 3 - The report outlines three main areas of potential growth in the Z generation wealth management market: the early engagement of young investors, the integration of social and technological elements in financial services, and the emergence of new financial needs driven by the creator economy [19][20] - It also points out significant challenges, including the "knowledge-action gap," where many Z generation individuals struggle to execute their financial goals despite having them, with 31% citing financial resources as a major barrier [20] - The complexity of decision-making paths for the Z generation, influenced by both social platforms and parental guidance, complicates marketing strategies and market reach [20]