国家统计局公布2025年房地产投资销售数据:2025年楼市降幅收窄,2026年曙光渐行渐近
Ping An Securities·2026-01-19 09:47

Investment Rating - The industry investment rating is "Outperform the Market" [1][9] Core Insights - The real estate market is expected to see a narrowing decline in 2025, with signs of recovery becoming more apparent in 2026 [1][5] - The report highlights that the sales area and sales amount of new commercial housing in 2025 are projected to decline by 8.7% and 12.6% year-on-year, respectively, which is a smaller decline compared to 2024 [6] - The report emphasizes that the recovery chain in the real estate market will follow the sequence of "volume stabilization - price stabilization - cash flow recovery for real estate companies - investment rhythm recovery" [6] Summary by Sections Market Performance - In 2025, the real estate investment is expected to decline by 17.2% year-on-year, with new construction area down by 20.4% [6] - The report anticipates that the sales area will continue to face slight pressure in 2026, maintaining a year-on-year decline of 6% [6] Positive Factors - Despite the ongoing pressure in the real estate market, positive factors are accumulating, including a stabilization in transaction volumes and prices, particularly in core urban areas [6] - The report notes that the easing of down payment ratios and mortgage rates is reducing the financial burden on homebuyers, enhancing the attractiveness of purchasing homes [6] Investment Recommendations - The report suggests focusing on three main lines for investment: 1. Real estate companies with light historical burdens and optimized inventory structures, such as China Resources Land and China Overseas Development [5] 2. Hong Kong real estate companies benefiting from the stabilization of the Hong Kong market, such as Sun Hung Kai Properties [5] 3. High-quality companies with stable cash flow and dividends, including China Resources Mixc Lifestyle and Poly Property [5]