北交所新消费产业研究系列（五）：情绪为核+消费新生，中国情绪经济有望重塑万亿消费生态

Group 1: Emotional Economy - The emotional economy in China is projected to exceed 20 trillion yuan by 2024, with a significant growth trajectory expected to continue, reaching approximately 45 trillion yuan by 2029 [2][23][26] - Emotional consumption is characterized by a willingness to pay for emotional value, with over 60% of consumers viewing it as an effective way to relieve stress, and nearly half recognizing it as a means to alleviate emotions [8][20][23] - The emotional economy encompasses various sectors, including trendy toys, pets, emotional health, cultural entertainment, stress relief products, and fragrances, indicating a multi-faceted development landscape [2][24] Group 2: Trendy Toy Economy - The trendy toy market is shifting from functional to emotional consumption, with a projected CAGR of 21% from 2025 to 2030 [2][31] - The retail sales of trendy toys in China are expected to grow from 20.7 billion yuan in 2019 to 58.7 billion yuan in 2024, reflecting a compound annual growth rate of 23.2% [2][37] - The growth of the trendy toy industry is driven by increasing emotional consumption, with these products becoming vehicles for personal identity and cultural belonging [2][37] Group 3: Pet Economy - The pet economy in China is anticipated to surpass 1 trillion yuan by 2027, driven by emotional attachment and companionship needs [2][56] - The pet industry is experiencing steady growth, with the market size expected to reach 701.3 billion yuan in 2024, reflecting an 18.3% year-on-year increase [2][64] - Pet food remains the dominant segment, accounting for 52.8% of the pet consumption market in 2024, with a notable increase in the average spending per pet owner expected in the coming years [2][64][68] Group 4: Fragrance Economy - The fragrance market in China is projected to grow at a CAGR of 15% from 2018 to 2024, with the market size expected to reach approximately 32.9 billion yuan by 2025 [2][81][86] - Emotional benefits are prioritized over functional needs in fragrance consumption, with 59.7% of consumers purchasing fragrances to enhance their emotional experience [2][81][92] - The fragrance market is characterized by a blend of online and offline channels, with online sales expected to grow significantly, reflecting a shift in consumer purchasing behavior [2][88]