如何看2025年12月消费数据？

Investment Rating - The report does not explicitly state an investment rating for the industry, but it provides insights into various sectors and companies with potential investment opportunities. Core Insights - In December, the total retail sales of consumer goods reached 45,136 billion yuan, a year-on-year increase of 0.9%. Excluding automobiles, retail sales amounted to 39,654 billion yuan, growing by 1.7%. For 2025, total retail sales are projected to reach 501,202 billion yuan, representing a 3.7% increase from the previous year, with non-automobile retail sales expected to grow by 4.4% to 451,413 billion yuan [4][7]. Retail Sector - The retail sector shows stable growth, with offline sales demonstrating resilience. In December, the retail sales of goods increased by 0.7% year-on-year, while dining revenue grew by 2.2%. Online retail sales of physical goods for the year increased by 5.2%, accounting for 26.1% of total retail sales [17][18]. Food and Beverage Sector - The food and beverage sector faced challenges in December, with dining revenue growing by only 2.2% year-on-year. The report suggests that the sector may see a rebound as previous restrictions on alcohol consumption ease [19][20]. Automotive Sector - The automotive sector experienced a decline in December, with total retail sales of automobiles at 548.2 billion yuan, down 5.0% year-on-year. However, the export of passenger vehicles saw significant growth, with a 50.4% increase in December [24][25]. Apparel and Textile Sector - The apparel and textile sector saw a slowdown in retail growth, with sales increasing by only 0.6% year-on-year in December. The report indicates that the sector is expected to recover in 2026 as inventory levels stabilize [28][29]. Home Appliances Sector - The home appliances sector faced a decline in December, with retail sales down 18.7% year-on-year. The report highlights that the sector's performance is affected by high base effects and the withdrawal of government subsidies [38][39]. Investment Recommendations - The report recommends focusing on companies with strong growth potential in various sectors, including beauty and personal care, gold and jewelry, and consumer electronics. Specific companies highlighted include 毛戈平, 上美股份, and 美的集团 [18][45].