啤酒行业2025年12月跟踪：淡季蓄力，复苏将至

Investment Rating - The industry investment rating is maintained as "Buy" [2] Core Insights - The macroeconomic and consumption environment shows signs of marginal improvement despite ongoing pressure in the consumer market. The restaurant sector continues to outperform overall retail sales, indicating structural growth opportunities for the beer industry [4][14] - The beer industry is experiencing a seasonal production decline due to the off-peak season, but overall production levels remain stable compared to previous years. The industry is expected to recover, with a focus on high-end and super high-end beer segments [5][36] - Cost pressures in the beer industry are manageable, with stable raw material costs and a neutral overall cost environment. Price stability in the terminal market supports profitability [6][50] Summary by Sections 1. Macroeconomic and Consumption Environment - In December 2025, the retail sales growth rate fell to 0.9% year-on-year, while the restaurant sector showed a 2.2% increase, indicating resilience in selected consumption categories. CPI rose to 0.8%, and PPI showed a narrowing decline at -1.9% [4][14] - Consumer confidence and income indicators are gradually improving, which is expected to enhance consumption potential in 2026 [15][16] 2. Overall Operation of the Beer Industry - December 2025 saw a seasonal decline in beer production, with a total production of 331.81 million hectoliters by the end of November. The industry is expected to maintain production levels close to historical highs despite short-term fluctuations [5][33] - The import and export dynamics show a weak import performance but stable export growth, with expectations for marginal improvement in imports in early 2026 [34][35] 3. Prices and Costs - Raw material costs remain stable, with domestic barley prices at 2205 CNY/ton and imported barley prices at 255 USD/ton. Packaging material costs are in a neutral state due to price fluctuations [6][49] - The terminal prices for canned and bottled beer have shown minimal fluctuations, maintaining a stable pricing structure [50][51] 4. Tracking of Listed Companies - The stock prices of key beer companies in the A-share and Hong Kong markets have shown slight declines, with most companies experiencing negative growth. Market sentiment appears cautious [58][61] 5. Investment Recommendations - Despite ongoing declines in retail sales data, the beer sector is positioned for potential valuation recovery due to low historical valuation levels. The expected improvement in consumer confidence and manageable cost pressures supports a positive outlook for the beer industry in 2026 [9][67]