1-12月统计局房地产数据点评：销售投资持续筑底，开年政策暖风频吹

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [5] Core Insights - In 2025, the total sales area of commercial housing reached 880 million square meters, with a year-on-year decrease of 8.7%, and the total sales amount was 8.4 trillion yuan, down 12.6% year-on-year [1] - Real estate investment for the year fell by 17.2%, with new construction and completion down 20.4% and 18.1% respectively [2] - The report emphasizes the need for strong policy support in 2026 to stabilize market expectations, highlighting the financial attributes of real estate [4] Summary by Sections Sales Data - In December 2025, the sales area of commercial housing was 94 million square meters, with a year-on-year decline of 15.6%, and the sales amount was 880 billion yuan, down 23.6% year-on-year [1] - The cumulative sales area for the year was 880 million square meters, with a year-on-year decrease of 8.7%, and the sales amount was 8.4 trillion yuan, down 12.6% [1] Supply Data - Real estate development investment for 2025 was 8.3 trillion yuan, down 17.2% year-on-year, with residential investment down 16.3% [2] - The area of new construction was 590 million square meters, down 20.4% year-on-year, while the area under construction was 6.6 billion square meters, down 10.0% [2] Funding Data - Total funds available for real estate in 2025 were 9.3 trillion yuan, down 13.4% year-on-year, with domestic loans at 1.4 trillion yuan, down 7.3% [2] - Self-raised funds amounted to 3.3 trillion yuan, down 12.2%, and personal mortgage loans were 1.3 trillion yuan, down 17.8% [2] Price Data - In December 2025, the price of second-hand homes in 70 major cities fell by 0.7% month-on-month, with a year-on-year decline of 6.1% [3] - New home prices in December decreased by 0.4% month-on-month and 3.0% year-on-year [3] Policy Insights - The report highlights the importance of a strong policy response to support the real estate market, suggesting that more robust measures are expected in 2026 [4] - The article in "Qiushi" emphasizes the financial nature of real estate and the need for decisive policy actions to stabilize market expectations [4] Investment Recommendations - The report suggests focusing on three areas within the real estate sector: commercial real estate (e.g., New Town Holdings, China Resources Mixc), second-hand brokerage (e.g., I Love My Home, Beike), and property services (e.g., Greentown Service) [4]