鸣鸣很忙（1768.HK）IPO申购指南
Guoyuan Securities·2026-01-21 02:35

Investment Rating - The report recommends subscription for the IPO of the company, indicating a positive investment outlook [1]. Core Insights - The company is the largest chain retailer of leisure food and beverage products in China, operating under the brands "Snack Busy" and "Zhao Yiming Snacks" [2]. - As of September 30, 2025, the company has 19,517 stores across 28 provinces in China, with approximately 59% located in county and town areas [2]. - The company holds a market share of 1.5% in the fragmented Chinese food and beverage retail industry, with the top five retailers accounting for 6.0% of the market [2]. Industry Overview - The leisure food and beverage retail industry is experiencing accelerated penetration into lower-tier markets, with the GMV in these markets expected to reach 2.3 trillion yuan by 2024, growing at a CAGR of 6.5% from 2019 to 2024, outpacing higher-tier markets [3]. - The growth of specialty store channels is notable, with a CAGR of 13.9% from 2019 to 2024, and an expected CAGR of 11.1% from 2024 to 2029 [3]. Company Performance - The company's revenue for the fiscal years 2023 and 2024 is projected to be 102.95 billion yuan and 393.44 billion yuan, respectively, reflecting year-on-year growth of 140.22% and 282.15% [4]. - Net profit for the same periods is expected to be 2.17 billion yuan and 8.34 billion yuan, with year-on-year increases of 203.45% and 283.44% [4]. - The company’s performance is bolstered by rapid store expansion and economies of scale, with store counts reaching 6,569 and 14,379 for 2023 and 2024, respectively [4]. - The acquisition of Zhao Yiming in November 2023 contributed 1.048 billion yuan to revenue [4]. - For the first three quarters of 2025, the company achieved a revenue of 46.371 billion yuan, a year-on-year increase of 75.22%, and a net profit of 1.559 billion yuan, up 215.91% [4]. - The median IPO price of 233.1 HKD corresponds to a PE ratio of approximately 54 times for 2024, and assuming continued growth, a PE ratio of about 17 times for 2025 [4].