Investment Rating - The report maintains an "Overweight" rating for the real estate industry [2] Core Views - The report highlights a rebound in sales on a month-on-month basis, supported by policies aimed at improving housing conditions for residents [7] - The overall market performance is weak, with the Shenwan Real Estate Index declining by 3.52% compared to a 0.57% drop in the CSI 300 Index, resulting in a relative return of -2.95% [4][12] - The report emphasizes the importance of financially stable real estate companies, suggesting a focus on leading firms that can effectively navigate market fluctuations [7] Summary by Sections Weekly Market Review - The Shenwan Real Estate Index decreased by 3.52%, while the CSI 300 Index fell by 0.57%, indicating underperformance of the sector relative to the broader market [4][12] Industry Fundamentals - For the week of January 9-15, 2026, the total number of new homes sold in 38 key cities was 21,770 units, reflecting a year-on-year decline of 14.7% but a month-on-month increase of 12.4%. The total area sold was 201.4 million square meters, down 25.3% year-on-year but up 12.8% month-on-month [5][22] - In the same week, the total number of second-hand homes sold in 16 key cities was 18,991 units, with a year-on-year decline of 11.5% and a month-on-month increase of 17.2%. The total area sold was 188 million square meters, down 11.6% year-on-year but up 18.3% month-on-month [5][40] Land Market Analysis - During the week of January 5-11, 2026, land supply was 2,198.8 million square meters, a year-on-year decrease of 2.6%, with an average supply price of 858 yuan per square meter, down 42% year-on-year. Land transactions totaled 1,503.1 million square meters, down 41.4% year-on-year, with a transaction value of 18.91 billion yuan, down 49.5% year-on-year [6] Investment Recommendations - The report suggests focusing on financially sound leading real estate companies such as Yuexiu Property, China Merchants Shekou, Poly Developments, and others, which are expected to perform well in the current policy environment [7]
支持居民改善需求,销售环比回升