GF SECURITIES·2026-01-21 15:26Investment Rating - The report assigns a "Buy" rating to the company, with a current price of HKD 20.90 and a fair value of HKD 22.30 [8]. Core Insights - The company's offline sales in Q4 showed a narrowing decline compared to Q3, indicating improved performance despite ongoing challenges in the retail environment [8]. - The company is focusing on enhancing efficiency and quality by increasing R&D and marketing investments while controlling other expenses to improve profitability [3][8]. - The introduction of innovative retail formats, such as "Dragon Stores" and outdoor stores, aims to expand the target consumer base [3]. Financial Summary - The company's projected revenue for 2023 is CNY 27.598 billion, with a growth rate of 7.0%. This is expected to increase to CNY 33.331 billion by 2027, with a CAGR of approximately 7.7% [4]. - EBITDA is forecasted to decrease from CNY 5.814 billion in 2023 to CNY 5.205 billion in 2025, before rising to CNY 7.262 billion by 2027 [4]. - The net profit attributable to shareholders is expected to decline from CNY 3.187 billion in 2023 to CNY 2.606 billion in 2025, before recovering to CNY 3.131 billion in 2027 [4]. - The earnings per share (EPS) is projected to decrease from CNY 1.21 in 2023 to CNY 1.01 in 2025, with a slight recovery to CNY 1.21 by 2027 [4]. - The company’s return on equity (ROE) is expected to decline from 13.1% in 2023 to 9.5% in 2025, before gradually improving to 10.3% by 2027 [4]. Market Position and Strategy - The company is expected to leverage the upcoming Los Angeles Olympic cycle to enhance brand visibility and performance [8]. - The introduction of the "Honor Gold Standard" product line targets consumers with commuting, business travel, and light sports needs, indicating a strategic shift towards meeting diverse consumer demands [8].