Guoxin Securities·2026-01-22 02:03Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][4]. Core Views - The company reported a retail value growth of 17.8% year-on-year for the period from October to December 2025, with a sequential increase of 4.1% compared to the previous quarter, accelerating by 13.7 percentage points [3]. - In the mainland China market, retail value grew by 16.9%, while the retail value in Hong Kong, Macau, and other markets increased by 22.9% [3]. - Same-store sales in mainland China increased by 21.4%, with a sequential acceleration of 13.8 percentage points, while franchise stores saw a 26.3% growth, accelerating by 17.7 percentage points [3]. - The high-margin priced jewelry category saw a retail value increase of 59.6% in mainland China, contributing 40.1% to total retail value, an increase of 10.7 percentage points year-on-year [3]. - The company continues to optimize store efficiency, closing 228 stores during the quarter, ending with a total of 5,813 stores, with expectations of a reduced closure rate moving into the fiscal year 2027 [3][4]. Summary by Relevant Sections Sales Performance - The overall retail value growth of 17.8% indicates strong consumer demand, particularly in high-margin jewelry segments [3]. - The acceleration in same-store sales growth reflects effective strategies in product innovation and channel optimization [4]. Product Structure - The significant growth in high-margin priced jewelry suggests a successful focus on premium product offerings, which is expected to enhance overall profitability [3][4]. Store Strategy - The strategy of closing underperforming stores while focusing on enhancing store efficiency is likely to contribute positively to future performance [3][4]. Financial Projections - The projected net profit for the fiscal years 2026-2028 has been revised upwards to HKD 86.37 billion, 96.46 billion, and 105.59 billion respectively, with corresponding P/E ratios of 15.7, 14.0, and 12.8 times [4].