房地产行业2025年12月70个大中城市房价数据点评：新房、二手房房价环比跌幅均持平，所有70城二手房房价连续四个月下跌

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [26]. Core Insights - In December 2025, new home prices in 70 major cities decreased by 0.4% month-on-month, while second-hand home prices fell by 0.7%, with both rates remaining unchanged from November [5][9]. - The average year-on-year decline for new home prices in 2025 was 3.8%, which is less than the 4.5% drop in 2024, marking three consecutive years of decline. Second-hand home prices saw a 6.3% year-on-year drop, also less than the 7.4% decline in 2024, continuing a four-year downward trend [5][9]. - The report highlights that all 70 cities experienced a month-on-month decline in second-hand home prices for four consecutive months, indicating persistent downward pressure on prices [5][20]. Summary by Sections New Home Prices - In December, new home prices in first-tier cities fell by 0.3%, with Shanghai showing a slight increase of 0.2%, while Beijing, Shenzhen, and Guangzhou experienced varying declines [5][9]. - The average year-on-year decline for new home prices in first-tier cities was 1.8%, a reduction of 1.4 percentage points compared to 2024 [5][9]. Second-Hand Home Prices - Second-hand home prices in first-tier cities decreased by 0.9% month-on-month, with a cumulative decline over the past eight months being greater than that in second and third-tier cities [5][9]. - The average year-on-year decline for second-hand home prices in first-tier cities was 4.2%, with Guangzhou experiencing the largest drop at 7.3% [5][9]. Market Trends - The report indicates a trend of "weak to strong" market dynamics, with first-tier cities showing a more significant decline in second-hand home prices compared to lower-tier cities [5][9]. - The expectation of continued downward pressure on home prices is supported by rising bearish sentiment among market participants, suggesting potential policy adjustments in early 2026 [5][9]. Investment Recommendations - The report suggests focusing on three main lines of investment: 1. Real estate companies with stable fundamentals and high market share in core cities, such as China Resources Land and China Merchants Shekou [5]. 2. Smaller, agile companies that have made significant breakthroughs in sales and land acquisition since 2024, like Poly Real Estate Group [5]. 3. Commercial real estate companies that are actively exploring new consumption scenarios and operational models, such as China Resources Vientiane Life and Swire Properties [5].