传媒互联网行业周报：推荐游戏板块，《心动小镇》国际服表现出色-20260122

Investment Rating - The report maintains a strong recommendation for the gaming sector, particularly highlighting the performance of "Heart Town" in international markets [1][2]. Core Insights - The media industry has seen a 3.34% increase over the past week, ranking third among all sectors, and a 16.92% increase year-to-date, leading all sectors [1]. - The report emphasizes the potential of key companies in the gaming sector, with several titles showing significant performance improvements in international markets [1]. - The report identifies opportunities in the overseas and female-oriented gaming markets, projecting a 14.08% year-on-year increase in sales revenue for the Chinese market in the first half of 2025, reaching 168 billion yuan [1]. - AI applications are expected to continue influencing the gaming industry positively, enhancing production efficiency and creativity [1]. Summary by Sections Market Performance - The media sector's overall performance shows a 3.34% increase from January 12 to January 18, with the media index outperforming the Shanghai Composite Index [10][1]. - Key companies in the media sector have shown varied performance, with notable increases in stocks like Liou Co. and People's Daily [13]. Gaming Sector Highlights - "Heart Town" has topped the free charts in over 50 regions globally since its international launch on January 8, 2026, indicating strong overseas marketing capabilities [2]. - The gaming market in China is projected to reach 168 billion yuan in sales revenue in the first half of 2025, with a user base of 679 million [1]. - The report highlights the significant growth potential in the female gaming market, with a projected market size of 8 billion yuan in 2024, growing at a rate of 124.1% [1]. Company Performance - Key companies such as Century Huatong and Giant Network are expected to see significant revenue growth from new game launches and international expansions [1]. - The report notes that AI technology is enhancing game production and marketing efficiency, with companies like 37 Interactive Entertainment and Century Huatong investing in related technologies [1].