房地产行业月报：2025年房地产市场：销售降幅收窄，行业逐步止跌企稳

Investment Rating - The report maintains an "Overweight" rating for the real estate industry, indicating a positive outlook for the sector in the coming months [1]. Core Insights - The real estate market in 2025 is showing signs of stabilization, with a narrowing decline in sales and improvements in key metrics such as new construction and completion rates [4][47]. - The overall development investment in the real estate sector decreased by 17.2% year-on-year, with a total of 8.3 trillion yuan completed in 2025 [9][36]. - New construction area saw a year-on-year decline of 20.4%, but this represents a narrowing of the decline compared to previous years [11][14]. - The total sales area of commercial housing in 2025 was 88.1 million square meters, down 8.7% year-on-year, but the decline is less severe than in 2024 [16][21]. - The total sales amount for commercial housing reached 8.4 trillion yuan, reflecting a year-on-year decrease of 12.6%, which is also an improvement from the previous year [21][24]. - Funding for real estate development showed a year-on-year decline of 13.4%, but this decline is less than in 2024, indicating a slight recovery in cash flow [36][39]. Summary by Sections 1. Construction and Investment Trends - Development investment in 2025 totaled 8.3 trillion yuan, down 17.2% year-on-year, with December alone seeing a 35.8% decline [9][10]. - The cumulative new construction area was 59 million square meters, down 20.4% year-on-year, with December's new construction area declining by 19.4% [11][14]. - The cumulative completion area was 60 million square meters, down 18.1% year-on-year, with December's completion area also showing a decline of 18.3% [14][15]. 2. Sales Performance - The cumulative sales area of commercial housing was 88.1 million square meters, down 8.7% year-on-year, with a narrowing decline compared to 2024 [16][21]. - The cumulative sales amount reached 8.4 trillion yuan, reflecting a year-on-year decrease of 12.6%, which is an improvement from the previous year's decline [21][24]. - In December, the new housing price index decreased by 0.4% month-on-month, while the second-hand housing price index fell by 0.7% [25][31]. 3. Funding and Cash Flow - The total funding for real estate development was 9.3 trillion yuan, down 13.4% year-on-year, with December's funding showing a decline of 26.7% [36][39]. - The breakdown of funding sources includes deposits and prepayments at 2.8 trillion yuan, personal mortgage loans at 1.3 trillion yuan, domestic loans at 1.4 trillion yuan, and self-raised funds at 3.3 trillion yuan, with varying year-on-year changes [40][41]. 4. Investment Recommendations - The report suggests an "Overweight" position in the real estate sector, with specific recommendations for developers such as China Resources Land, China Merchants Shekou, and New Town Holdings, while also advising to pay attention to Poly Developments [47].