2026年地产板块开门红，优质企业配置窗口或已到来

Investment Rating - The industry investment rating is "Outperform" [1] Core Viewpoints - The real estate sector has shown a strong start in 2026, with stock price rebounds attributed to overall market risk appetite and valuation increases, recent policy optimizations in Beijing, and a decline in personal housing sales tax rates [3] - The report suggests three main investment lines: companies with light historical burdens and strong product capabilities, Hong Kong real estate benefiting from market stabilization, and firms with stable cash flow and dividends [3] - The policy outlook for 2026 remains optimistic, with expectations for further adjustments in housing loan rates and other supportive measures [4][6] Policy Summary - Recent policies include a reduction in the personal housing sales tax for properties held for over two years, the introduction of commercial real estate REITs, and tax refunds for individuals selling their homes and purchasing new ones within a year [5][6] - The central bank has lowered various structural monetary policy tool rates by 0.25 percentage points, which is expected to reduce housing purchase costs [6][7] Market Conditions - January 2026 saw improved transaction volumes compared to December 2025, with second-hand housing performing better than new homes [17][20] - The average daily transaction volume for new homes in 50 key cities decreased by 27.9% year-on-year in January, while second-hand homes saw a 2.1% increase [20] Land Market - Land transaction volumes increased significantly in December 2025, with a 152.7% rise in transaction area compared to the previous month, although the average land supply decreased by 60.1% [30] Company Performance - The top 100 real estate companies saw a 3.9% increase in land acquisition amounts in 2025, with notable companies like Greentown China and China Jinmao leading in land acquisition intensity [38][42] - The report highlights that the real estate sector's PE ratio is currently at 62.47, significantly higher than the broader market's 14.17, indicating a high valuation level [46]