Investment Rating - The investment rating for TCL Electronics is "Buy" [5]. Core Insights - The company has exceeded its equity incentive targets for 2025, with a strategic cooperation memorandum signed with Sony, accelerating its high-end and global strategies [2]. - The forecasted adjusted net profit for 2025 is between HKD 2.33 billion and HKD 2.57 billion, representing a year-on-year increase of 45% to 60% [9]. - The company maintains a leading position in the television market, with a projected global shipment of 30.41 million units in 2025, a 5.4% increase year-on-year [9]. Financial Summary - Revenue Forecast (in thousand HKD): - 2023A: 78,986 - 2024A: 99,322 (+26%) - 2025E: 115,807 (+17%) - 2026E: 131,717 (+14%) - 2027E: 147,177 (+12%) [4] - Net Profit Forecast (in million HKD): - 2023A: 744 - 2024A: 1,759 (+137%) - 2025E: 2,448 (+39%) - 2026E: 2,849 (+16%) - 2027E: 3,279 (+15%) [4] - Valuation Ratios: - PE for 2025E: 12.59 - PB for 2025E: 1.65 [4]. Strategic Developments - TCL Electronics has signed a strategic cooperation memorandum with Sony to establish a joint venture for home entertainment business, with TCL holding 51% and Sony 49% [9]. - The new company will operate under the "Sony" and "BRAVIA" brands, expected to start operations by April 2027 [9]. Earnings Forecast Adjustments - The earnings per share (EPS) estimates for 2025-2027 have been revised to HKD 0.97, HKD 1.13, and HKD 1.30 respectively, reflecting a year-on-year growth of 39%, 16%, and 15% [9]. - The target price has been raised to HKD 15.82 based on a 14x PE for 2026 [9]. Market Position - TCL's market share in global television shipments is projected to be 13.8% in 2025, ranking second, while Sony is expected to have a market share of 1.9% [9]. - The company is expected to continue its high-quality growth and expansion in innovative business areas [9].
TCL电子：股权激励超额完成，合作索尼高端化提速-20260123
GUOTAI HAITONG SECURITIES·2026-01-23 13:20