Huaan Securities·2026-01-23 13:30Investment Rating - Industry rating: Overweight [1] Core Insights - The report highlights the emergence of Generative Engine Optimization (GEO) as a significant evolution in AI applications, reshaping the advertising and marketing industry. It emphasizes the importance of AI-driven recommendation systems, particularly in the context of the X platform's new algorithm, which aims to enhance user engagement through AI [5][12]. - The Qianwen APP has launched over 400 AI service functions, integrating various Alibaba ecosystem services to streamline user experiences from decision-making to transaction execution [4][13]. - GEO is identified as a crucial direction for the commercialization of AI applications, with major internet companies accelerating their efforts to capture AI application entry points, thereby promoting faster implementation of AI solutions [5][12]. Summary by Sections 1. Computer Industry Insights - GEO represents a fundamental shift from traditional SEO to AI-driven content optimization, focusing on increasing brand visibility in AI-generated responses [12]. - The X platform's commitment to open-sourcing its recommendation algorithm aligns with GEO's objectives, enhancing the synergy between AI technologies and marketing strategies [12]. 2. Market Performance Review - The computer industry index increased by 3.82% this week, outperforming major indices such as the Shanghai Composite Index and the CSI 300 [15][18]. - Year-to-date, the computer industry index has risen by 12.64%, ranking first among 31 industry indices [15][18]. 3. Technology Software Industry News - The report discusses various technological advancements, including the integration of AI in applications, the development of low-altitude economies, and the growth of intelligent driving technologies [23][24][26]. - It also highlights the increasing importance of data elements in emergency management and the role of AI in enhancing operational efficiency across various sectors [29][30]. 4. Company Dynamics - Several companies, including Guokai Electronics and Jin Hai Tong, are projected to see significant profit increases in 2025, with expected net profits rising by over 100% compared to the previous year [32][34]. - The report notes ongoing stock option incentive plans and performance forecasts for various companies, indicating a positive outlook for the technology sector [32][34].