消费金融行业政策演变及最新政策解读：消金监管趋严，行业加速出清

Investment Rating - The report assigns an "Overweight" rating to the consumer finance industry [4]. Core Insights - The consumer finance industry is entering a tightening cycle, with stricter regulations expected to accelerate industry consolidation. Leading consumer finance companies that rely on real scenarios are likely to benefit from this environment [2][4]. - The report outlines a historical perspective on consumer finance policies, indicating a cyclical nature of regulations over the past decade, with significant shifts in 2014, 2017, and 2025 [4][6][9]. Summary by Sections 1. Historical Development of Consumer Finance Policies - The evolution of consumer finance policies can be categorized into four phases: support period (2014-2015), risk rectification period (2017-2022), recovery encouragement period (2023-2024), and deepening regulation period (2025-present) [6][7][8][9]. 2. Impact of New Guidelines on the Small Loan Industry - The introduction of the "Guidelines for Managing Comprehensive Financing Costs of Small Loan Companies" aims to regulate financing costs and promote a return to the original purpose of inclusive finance. The guidelines set a target for small loan companies to reduce their comprehensive financing costs to within four times the one-year Loan Prime Rate (LPR) by the end of 2027 [13][14][15][16]. 3. Investment Recommendations - The report suggests that consumer finance companies with real transaction scenarios, such as those focused on automotive finance, will demonstrate stronger performance and stability compared to those relying solely on credit-based products. The head company recommended is Yixin Group, which is positioned to benefit from the ongoing industry consolidation and regulatory environment [4][18][19].