机械设备:3C设备周观点:苹果AI眼镜或将在2026年Q2亮相,龙头积极布局眼镜市场-20260125
Huafu Securities·2026-01-25 05:48

Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [13]. Core Insights - Apple's AI glasses project has made significant progress and is expected to officially debut in Q2 2026, utilizing magnesium alloy materials and special lenses to enhance the wearing experience, relying on integration with the iPhone for core functionalities [2]. - Meta is shifting its core strategy from the metaverse to AI wearable devices, with plans to double the annual production capacity of its AI smart glasses to 20 million units by the end of 2026, potentially increasing to 30 million based on market conditions [3]. - The smart glasses market is becoming increasingly competitive with major players like Apple, Samsung, and Xiaomi entering the field, leading to strong sales performance for products like the Ray-Ban Meta series, which saw a year-on-year sales increase of over 200% [4]. Summary by Relevant Sections - Apple's AI Glasses: Expected to launch in Q2 2026, focusing on a design that does not include an integrated screen and enhances user experience through its pairing with iPhones [2]. - Meta's Strategy: Transitioning to AI wearable devices, with a significant increase in production capacity planned for its smart glasses [3]. - Market Dynamics: The entry of major hardware manufacturers into the smart glasses market is intensifying competition, with notable sales growth reported for existing products [4]. - Investment Opportunities: Suggested focus on companies involved in smart glasses (e.g., Deep Science, Quick Intelligent), silicon-based OLED screens (e.g., Yirui Technology), and automation equipment [5].