GUOTAI HAITONG SECURITIES·2026-01-25 07:30Investment Rating - The report assigns an "Accumulate" rating for the automotive industry [22]. Core Insights - The report forecasts that the wholesale sales of passenger vehicles in China will reach 30.21 million units in 2026, reflecting a year-on-year increase of 1%. The sales of new energy passenger vehicles are expected to be approximately 16.85 million units, with a year-on-year growth of 10% [20][21]. - The report highlights that the overall passenger vehicle market in December 2025 saw a wholesale sales volume of 2.814 million units, a decrease of 9% year-on-year and a decrease of 7% month-on-month. For the entire year of 2025, the wholesale sales volume was 29.908 million units, an increase of 9% year-on-year [7][20]. Summary by Sections 1. Total Passenger Vehicle Sales - In December 2025, the total wholesale sales of passenger vehicles in China were 2.814 million units, down 9.4% year-on-year and down 7.0% month-on-month. The wholesale sales of new energy passenger vehicles were 156.3 thousand units, up 3% year-on-year and down 8% month-on-month. For the entire year of 2025, the wholesale sales of passenger vehicles reached 29.908 million units, up 9% year-on-year, while new energy passenger vehicle sales were 1.5319 million units, up 25% year-on-year [7][8]. 2. Key Automotive Companies' December Sales - BYD: In December, BYD delivered 420 thousand new vehicles, down 18% year-on-year and down 12% month-on-month. The overseas sales reached 132 thousand units, up 130% year-on-year [8][9]. - Geely: In December, Geely delivered 237 thousand new vehicles, up 13% year-on-year. The 2026 sales target is set at 3.45 million units, a 14% increase from 2025 [10]. - Changan: In December, Changan delivered 257 thousand new vehicles, down 19% year-on-year. The 2026 sales target is 3.3 million units, a 13% increase from 2025 [12]. - Great Wall Motors: In December, Great Wall Motors delivered 124 thousand new vehicles, down 8% year-on-year. The company launched the "Guiyuan Platform" globally [13][14]. - Li Auto: In December, Li Auto delivered 44 thousand new vehicles, down 24% year-on-year. The OTA 8.2 version was fully pushed [15]. - Leap Motor: In December, Leap Motor delivered 60 thousand new vehicles, up 42% year-on-year. The 2026 sales target is set at 1 million units [16][17]. - Xpeng Motors: In December, Xpeng Motors delivered 38 thousand new vehicles, achieving growth in both year-on-year and month-on-month comparisons. The 2025 cumulative delivery was 429 thousand units, up 126% year-on-year [18][19]. 3. Policy Impact and Market Outlook - The report notes that the effectiveness of the old-for-new vehicle policy is expected to diminish, with the total number of vehicles replaced exceeding 11.5 million in 2025, of which nearly 60% were new energy vehicles. The new policy for 2026 will shift from fixed subsidies to a "proportional subsidy + cap" model [20]. - The report anticipates that the reduction in new energy vehicle purchase tax incentives will lead to a more competitive market, pushing the industry towards higher performance and efficiency standards [21].