贝壳-W(02423):如何看待26年市场环境下贝壳的业绩弹性
GF SECURITIES·2026-01-25 12:28

Investment Rating - The report maintains a "Buy" rating for the company, Beike (BEKE), with a target price of HKD 58.37 for the Hong Kong stock and USD 22.45 for the US stock based on a 18x adjusted PE for 2026 [9]. Core Insights - The report highlights that the second-hand housing market is stabilizing, which positively impacts Beike's performance. In January 2026, the number of second-hand housing transactions in 79 cities increased by 33% year-on-year, indicating a potential rebound in the market [9][15]. - Beike's market share remains stable and is expected to grow, with a market share of 32% in 2025, up 1 percentage point from 2024. The company is well-positioned to benefit from market recovery in core cities [9][54]. - The report provides a sensitivity analysis for Beike's performance under different market scenarios for 2026, indicating a high confidence in earnings recovery driven by cost reduction and market improvement [9][64]. Summary by Sections 1. Market Stability and Performance Impact - The total residential transaction volume in 2025 was 1.4 billion square meters, down 5% year-on-year, but showed signs of stabilization when excluding policy effects from Q4 2024. The second-hand market accounted for 47% of this volume, marking a continuous increase over four years [13][14]. - In early 2026, the annualized second-hand transaction volume is projected to be 860 million square meters, a 24% increase from 2025, suggesting a strong start to the year [15][18]. 2. Core Business Resilience and Market Share Growth - Beike's estimated gross transaction value (GTV) for 2025 is projected at RMB 2.1 trillion, a decrease of 6% year-on-year, with Q4 2025 GTV expected to be RMB 432.3 billion, down 42% [20][29]. - The company has a long-term strategy focused on enhancing operational capabilities, with a significant portion of GTV (over 80%) coming from first and second-tier cities, which are expected to show market elasticity during recovery phases [39][42]. - Beike's market share in 2025 is estimated at 32%, with a stable growth trajectory despite market challenges, indicating strong defensive capabilities [54][62]. 3. Earnings Forecast and Valuation - The report outlines three scenarios for Beike's earnings in 2026: optimistic, neutral, and pessimistic, with expected adjusted net profits of RMB 87 billion, RMB 73 billion, and RMB 60 billion respectively, reflecting year-on-year growth rates of 59%, 33%, and 10% [67][71]. - The valuation is based on a general cash flow approach and adjusted PE method, with a target price reflecting the company's potential in a recovering market [9][64].

BEKE-贝壳-W(02423):如何看待26年市场环境下贝壳的业绩弹性 - Reportify