互联网传媒周报:AI应用催化不断,泡泡玛特“电子木鱼”和星星人火爆-20260125
Shenwan Hongyuan Securities·2026-01-25 12:44

Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [12]. Core Insights - The report highlights the ongoing competition in the AI application space, with major companies like Tencent, Alibaba, and ByteDance vying for dominance in the domestic AI super entrance battle. This competition is expected to drive up transaction sentiment in AI applications [4][6]. - Pop Mart's recent buybacks and the success of its PUCKY "electronic wooden fish" and Valentine's Day series have alleviated market concerns about its reliance on the Labubu IP. The company's multi-IP strategy and global channel expansion are seen as key to its success [4][6]. - The upcoming Spring Festival is anticipated to boost the film and gaming sectors, with several films scheduled for release and optimistic expectations for AI-integrated content production [4][6]. Summary by Sections AI Applications - The report notes a resurgence in AI application interest, with significant developments from companies like Baidu and Alibaba. The competition among major players is expected to catalyze growth in AI applications [4][6]. Pop Mart - Pop Mart has executed two buybacks totaling approximately 350 million HKD, and the strong sales of its new products have reduced market fears regarding its IP dependency. The company's strategy of expanding its IP portfolio and global reach is validated [4][6]. Film and Gaming - The report outlines several films set for release during the Spring Festival, including "Flying Life 3" and "Biao Ren: Wind Rises in the Desert." The integration of AI in content production is expected to enhance the industry's growth, with projections indicating that the AI comic market could reach 22 billion RMB by 2026 [4][6]. Key Company Valuations - The report provides a valuation table for key companies, indicating their market capitalization, revenue forecasts, and profit margins. For instance, Tencent's market cap is 48,677 million RMB, with projected revenues of 8,453 million RMB for 2026, reflecting a 12% year-over-year growth [6].