地产专题分析报告:二手房销售延续改善
SINOLINK SECURITIES·2026-01-25 12:52

Report Summary 1) Report Industry Investment Rating No information provided. 2) Core View of the Report - The real - estate market has shown different trends in new and second - hand housing this week. In the future, with the arrival of the "Golden March and Silver April", the transaction volume of new and second - hand housing may reverse. [2][4][7][11] 3) Summary by Related Content New Housing Market - This week (1.17 - 1.23), the new housing market's downward trend in prosperity slowed down. The transaction volume of new houses in 47 cities decreased by 0.5% week - on - week and 32.0% year - on - year, with the decline slightly widening compared to last week. [2][4] - It is expected that the new housing market will continue the off - season mode in January, with relatively stable transaction volume. Affected by the Spring Festival misalignment effect, the year - on - year growth rate of the new housing transaction area may turn positive in the next two weeks. [2][4] Second - hand Housing Market - This week (1.17 - 1.23), the second - hand housing market bottomed out and stabilized. The transaction volume of second - hand houses in 22 cities continued to rise, with a week - on - week increase of 1.0% and a year - on - year growth rate turning positive at 10.0%. [2][7] - Since the beginning of the year, the supply of high - quality new houses has been relatively limited, and the "seesaw" effect between second - hand and new housing demand has been continuously evident. Meanwhile, the continuous return of housing prices to the valuation bottom has accelerated the release of demand. [7] Future Outlook - With the arrival of the "Golden March and Silver April", the transactions of new and second - hand housing may reverse again. The entry of high - quality supply will drive the increase in new housing transactions, while second - hand housing transactions will tend to be stable. [2][11]