Shenwan Hongyuan Securities·2026-01-25 13:08Investment Rating - The report maintains a positive outlook on the liquor sector, particularly on premium brands like Guizhou Moutai, Luzhou Laojiao, and Shanxi Fenjiu, while also highlighting the potential of other brands such as Wuliangye and Jinjing Wine [2][7]. Core Insights - The liquor market is undergoing a restructuring phase, with expectations of a double-digit decline in sales year-on-year for Q1 2026, but a potential stabilization in Q2 and a turning point in Q3 [2][7]. - The report anticipates a recovery in the liquor sector by the end of 2026 and into 2027, driven by improved fundamentals and valuation [2][7]. - The consumer goods sector is showing structural improvements, with competition shifting from price to quality, leading to a gradual balance in supply and demand [2][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector saw a decline of 1.41% last week, with liquor down 2.80%, underperforming the Shanghai Composite Index by 2.25 percentage points [6]. - Notable stock performances included a 19.59% increase for Haoxiangni and a 14.32% rise for Wancheng Group [6]. 2. Market Performance of Food and Beverage Sectors - The report highlights the price stability of Moutai, with a current price of 1560 RMB per bottle, up 20 RMB from the previous week, indicating a positive trend in pricing [8][27]. - The report notes that Moutai's pricing has found a bottom, reducing downward risks significantly, and anticipates a potential increase in sales volume as the Spring Festival approaches [8]. 3. Industry Events and Updates - The report mentions the upcoming IPO of Mingming Hen Mang, a leading snack retail chain, which is expected to catalyze the snack sector [10]. - The report emphasizes the importance of supply chain management and digitalization in enhancing competitive advantages for companies like Mingming Hen Mang [10]. 4. Valuation Table - The food and beverage sector's dynamic PE is currently at 19.27x, with a premium rate of 10%, while the liquor sector's dynamic PE stands at 17.50x, indicating a zero premium [27].