社会服务行业双周报（第123 期）：业界加速布局银发经济，春运启幕、出行需求有望集中释放

Investment Rating - The report maintains an "Outperform" rating for the social services sector, indicating expected performance above the market index by over 10% [3][28]. Core Insights - The report highlights the acceleration of investments in the silver economy, driven by recent government policies aimed at fostering the development of elderly care services and related sectors [2][17]. - The Spring Festival travel rush is anticipated to significantly boost travel demand, with projections of approximately 95 million air passengers during the period [2][20]. - The consumer services sector outperformed the market, with a reported increase of 1.52% during the review period, surpassing the broader market by 2.71 percentage points [1][12]. Summary by Sections Industry and Company Dynamics - Recent policies from eight government departments aim to cultivate elderly care service providers, enhancing the silver economy's growth potential [2][17]. - New Oriental has launched a "Retirement Club" to offer local interest courses and social activities for seniors, while China Travel Group has introduced a wellness tourism brand [2][18]. - The Spring Festival travel period is expected to see a surge in passenger numbers, with a projected 5% increase in rail travel and a similar growth in air travel [2][20]. - The IPO activity in the chain industry remains robust, with companies like Yuanji Food and Guming Tea achieving significant milestones [2][21]. Stock Performance - During the review period, notable stock performances included Tongdao Liepin (+26.86%), Keri International (+17.50%), and Zhongxin Tourism (+15.91%) [1][15]. - Conversely, Ctrip Group saw a decline of 18.63%, and Huatu Shanding dropped by 11.55% [1][15]. Investment Recommendations - The report suggests focusing on companies such as China Duty Free, Guming, Huazhu Group, and Ctrip, among others, for potential investment opportunities [3][28]. - Long-term recommendations include China Duty Free, Meituan, and various educational and hospitality companies, indicating a diverse investment strategy across sectors [3][28].