Investment Rating - The report assigns an "Accumulate" rating to the company [2][3]. Core Insights - The company has established a global multi-brand matrix, with its core brand Clarks showing signs of profitability recovery after a challenging restructuring period. The new CEO, Victor Herrero, brings a successful retail management system and practical experience. The company is one of the few in the domestic apparel sector with global control over a century-old brand, which significantly enhances its asset attributes compared to merely acquiring operational rights in the Greater China region. The report initiates coverage with an "Accumulate" rating [3]. Financial Summary - The projected financials (in million HKD) for the company are as follows: - Total Revenue: 10,427 in 2024A, 10,426 in 2025E, 11,416 in 2026E, and 12,600 in 2027E, reflecting a decline of 7.1% in 2024A, stable in 2025E, and growth of 9.5% and 10.4% in 2026E and 2027E respectively [5]. - Gross Profit: 4,764 in 2024A, 4,754 in 2025E, 5,260 in 2026E, and 5,867 in 2027E [5]. - Net Profit attributable to the parent company: -70 in 2024A, 206 in 2025E, 508 in 2026E, and 635 in 2027E, indicating a significant recovery with growth rates of 40.8%, 391.9%, and 147.1% for the subsequent years [5]. - PE Ratio: -98.39 in 2024A, improving to 33.45 in 2025E, and further down to 13.54 and 10.83 in 2026E and 2027E respectively [5]. - PB Ratio: 0.82 in 2024A, increasing to 0.91 in 2025E, and then stabilizing around 0.85 and 0.78 in 2026E and 2027E [5]. Business Transformation - The company has undergone a transformation from sports resource integration to a global multi-brand operation over the past 15 years. Since the Li Ning family took control in 2010, the company has completed a metamorphosis from sports talent management and real estate development to a multi-brand footwear and apparel giant through acquisitions and strategic partnerships [16]. - The company has successfully integrated various brands, including LNG, Bossini, and Testoni, and completed the acquisition of Clarks, which has significantly boosted its revenue scale from billions to hundreds of billions [17][18]. Clarks Brand Performance - Clarks is the primary driver of the company's performance, contributing over 86% of total revenue. Despite a 5.3% year-on-year decline in revenue for FY25H1 due to macroeconomic fluctuations and strategic procurement reductions, the company managed to improve its gross margin by 0.1 percentage points through strict discount control and supply chain optimization [21][22]. - The new CEO, Victor Herrero, is expected to implement effective reforms and efficiency improvements at Clarks, leveraging his extensive experience in retail management [41]. Market Position and Valuation - The company is positioned as a rare global asset in the domestic apparel sector, with its market valuation currently not fully reflecting its status as a mature global asset. As business stabilizes in Europe and the U.S., and with further expansion in China and other emerging markets, profit margins are expected to improve, leading to a revaluation from a "retailer" to a "global brand operator" [3][12]. - The report estimates net profits for 2025-2027 to be 206 million, 508 million, and 635 million HKD respectively, applying a PEG valuation method to set a target price of 1.25 HKD per share for 2025E [3].
非凡领越（00933）：首次覆盖报告：全球资产重塑，盈利拐点确立