Whirlpool (China) (SH:600983) GOLDEN SUN SECURITIES·2026-01-29 00:24Investment Rating - The report initiates coverage with a "Buy" rating for the company [4] Core Insights - The company has shown significant improvement in revenue and performance under the control of Galanz, with a notable rebound expected starting in 2024 [1] - Galanz, as the global leader in microwave ovens, has effectively addressed industry competition through its acquisition of Whirlpool, which is anticipated to enhance operational efficiency and market positioning [2] - The company is expected to benefit from ongoing collaboration with Whirlpool Group, leading to increased orders and stable growth projected for 2026 [3] Company Overview - The company has undergone substantial changes in its ownership structure and management, transitioning to full control by Galanz, which has led to improved operational management and financial performance [1][20] - The revenue is expected to recover significantly, with a projected total revenue of 4,455 million yuan in 2025, reflecting a year-on-year growth of 22.1% [6] Financial Analysis - The company is projected to achieve a net profit of 505 million yuan in 2025, representing a year-on-year increase of 150.5% [4] - The gross margin has steadily improved from 13.40% in 2022 to an expected 17.24% in 2025, driven by product structure optimization and enhanced supply chain efficiency [35] - The company has seen a significant reduction in employee numbers, leading to increased revenue per employee, which is expected to reach 1.3266 million yuan by 2024 [3] Market Position - Galanz holds a dominant position in the global microwave oven market with a 47% market share, and its total revenue for 2024 is projected to be 62.8 billion yuan, marking a 12.3% year-on-year growth [2][44] - The collaboration with Whirlpool is expected to enhance the company's order volume, with Whirlpool's contribution to total revenue increasing from 61% in 2023 to 73% in 2024 [3]