GF SECURITIES·2026-02-01 10:41Industry Rating - The investment rating for the agricultural, forestry, animal husbandry, and fishery industry is "Buy" [2] Core Insights - The pet industry is experiencing continuous growth driven by new pet owners and increased per capita spending on pets. The market size for urban pet consumption (dogs and cats) in China is projected to reach approximately 312.6 billion CNY in 2025, representing a year-on-year growth of 4% compared to 2024. The growth rates for cat and dog consumption are 5% and 3%, respectively [14][16] - The preference for domestic brands is on the rise, with brand competition remaining intense. By 2025, the preference for domestic brands in cat and dog food is expected to reach 38% and 35%, respectively, up from 16% and 20% in 2022. The market has seen significant changes over the past decade, influenced by various e-commerce and social media trends [25][35] - There is increasing competition in the baked food segment, with functional pet foods emerging as a potential growth area. Consumer preferences are shifting towards baked and freeze-dried foods, with functional foods expected to become a new trend in the industry [43][56] - The report emphasizes the importance of focusing on new retail channels, particularly instant retail, which is currently in a high-growth phase. The market share of major online platforms like Tmall, Taobao, JD, Douyin, and Pinduoduo is approximately 29%, 9%, 9%, and 10%, respectively [14][19] Summary by Sections Industry Overview - The pet industry is projected to grow, with the number of cat and dog owners increasing to approximately 42.14 million and 36.60 million, respectively, in 2025. The average annual spending per pet cat and dog is expected to be 2,085 CNY and 3,006 CNY, respectively [14][20] Brand Landscape - The competitive landscape is evolving, with domestic brands gaining market share. The top five brands in cat and dog food by usage rate in 2025 will predominantly be domestic brands, reflecting a shift in consumer preferences [25][30] Product Innovation - Consumer preferences are shifting towards baked and freeze-dried pet foods, with a notable decline in the preference for puffed foods. The report identifies functional pet foods as a key area for future growth, with specific health benefits being a major consideration for consumers [43][56] Channel Transformation - The report highlights the significance of instant retail channels, which are experiencing rapid growth. The integration of online and offline channels is seen as a critical factor for success in the pet industry [14][19] Investment Recommendations - The report suggests that the pet industry will continue to grow at a rate of 4% in 2025, driven by new pet owners and increased spending. It recommends focusing on companies with strong R&D capabilities and sales performance, such as Guobao Pet, Zhongchong Co., and Petty Co. [14][8]