CMS·2026-02-02 03:05Investment Rating - The report recommends a positive investment outlook for the liquor sector, particularly for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while suggesting a cautious approach towards Yingjia and Luzhou Laojiao [9][18]. Core Insights - The report indicates that Kweichow Moutai's sales volume and price have exceeded expectations, with a traditional channel delivery progress of 25%, maintaining zero inventory in channels. The demand side shows a double-digit growth year-on-year, supporting the price stability at 1499 RMB [1][18]. - The liquor industry is experiencing a bifurcation in brand performance, with Kweichow Moutai and Wuliangye showing positive sales trends, while other brands like Gujing and Yingjia are facing declines [9][18]. - The report highlights the importance of the upcoming Spring Festival for sales, with a tight supply-demand relationship expected to support prices, although a slight decline post-festival is anticipated [1][18]. Summary by Sections Core Company Tracking - Kweichow Moutai's payment progress is at 36%, with a delivery rate of approximately 20%, expected to increase to over 25%. The sales performance is strong, with a growth rate exceeding 10% year-on-year [2][11]. - Wuliangye's payment progress is at 60%, with a sales growth of 30% year-on-year, indicating a stable market condition similar to the previous year [3][14]. - Other brands like Fenjiu and Gujing are experiencing varied performance, with Fenjiu showing a slowdown in growth while Gujing's sales of certain products have declined significantly [2][3][14]. Investment Recommendations - The report suggests a bottom-fishing strategy for Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, while also recommending attention to Yingjia and Luzhou Laojiao for potential rebounds [9][18]. - It identifies four main lines for consumer goods: recovery in the restaurant chain, raw milk cycle turning point, high valuation and performance alignment, and bottom-fishing for companies like China Resources Beverage and Qiaqia Food [9][18]. Industry Valuation - The report provides a valuation table for key companies, indicating Kweichow Moutai's market cap at 17544 million RMB with a PE ratio of 20, while Wuliangye has a market cap of 4076 million RMB with a PE ratio of 17 [20].